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Talk to your Instagram, in plain words.

An honest read of your last twelve posts — what’s working, what isn’t, and the one thing to change next.

Meet your Instagram AI

No signup, no card, about ten seconds.

Post today

Tuesday evening is your slot. Lead with a price.

Caption text · 112 posts

+204

Biggest follower day since April

Daily snapshots · median 72

The Today screen in the Colecta appThe Today screen in the Colecta app

2,140

Saves on Porto — your second-best Reel ever

Post insights · published 6 Aug

Something woke up

A June post picked up 340 saves overnight.

Post insights · last 24 hours

Read for

Food and recipesTravelFitness and coachingBeauty and skincareFashion and thriftHome and interiorsLocal venuesProduct brands and DTCPhotographyEducation and tutorialsFinance and businessMusic and artistsPets and animalsGamingFood and recipesTravelFitness and coachingBeauty and skincareFashion and thriftHome and interiorsLocal venuesProduct brands and DTCPhotographyEducation and tutorialsFinance and businessMusic and artistsPets and animalsGaming
Books and readingWeddingsParentingComedy and skitsCars and motorbikesTech and gadgetsArt and craftDanceReal estateLanguage learningWellness and yogaRestaurants and cafesEvents and venuesSmall brands and DTCBooks and readingWeddingsParentingComedy and skitsCars and motorbikesTech and gadgetsArt and craftDanceReal estateLanguage learningWellness and yogaRestaurants and cafesEvents and venuesSmall brands and DTC

Instagram forgets at ninety days. Yours keeps going.

Instagram serves about ninety days of history and overwrites the rest. From the morning you connect, Colecta keeps its own daily snapshot — so the part past the line only exists if something was storing it.

About 90 days — what Instagram will still serve
Everything before that — kept only because Colecta stored it daily
Instagram stops

Snapshots start the morning you connect, on every plan.

Instagram will not backfill history once it has gone.

Disconnect and the stored copy goes with it.

What it says, and what it never will

The second list is the reason you can trust the first.

It will tell you

Four kinds of thing, each with the metric and window behind it.

✓Tuesday evening is your slot. Lead with a price.
✓Porto is your second-best Reel ever on saves — 2,140 against your 1,240 average.
✓A June post picked up 340 saves overnight. Something is sharing it now.
✓Your biggest follower day since April — 204 net, against a median of 72.

What it can’t do

The limits are the product. If an answer ever crosses one of these lines, it’s a bug.

✕Read-only, always
✕No made-up numbers
✕No hype
✕No benchmarks

Ask things like

Plain questions, answered from your own posts. No dashboards to learn.

Why did my latest Reel perform poorly?→Which Reels did people replay?→What content should I create next?→What happened to my saves?→Is my reach actually falling?→
01

It reads every morning

The rule engine checks your account against your own history before you are awake, and picks at most one thing worth saying.

A post far above your own median reach
An unusual follower day, or a jump in non-follower reach
An old post that started moving again
The Today canvas in the Colecta web appThe Today canvas in the Colecta web app
02

You ask anything else

Every answer comes from your stored history and names the metric and window behind it. If Instagram does not expose something, it says so.

Unlimited questions, on any post or period
Voice, slash commands and follow-ups
Works inside Claude too, read-only
The Ask screen in the Colecta web appThe Ask screen in the Colecta web app
03

It remembers what you told it

Your goal, your rate floor, the days you cannot film. Instagram knows none of this, and it changes what counts as good advice.

Every answer is written against what you have said
Remove anything and it stops using it
Standing instructions for how it answers
The Memory screen in the Colecta web appThe Memory screen in the Colecta web app
04

Nothing arrives twice, or gets lost

A verdict forty-eight hours after you post, a wake-up when an old post moves, a weekly read on Monday. Miss the notification and it is still here.

48-hour verdicts, once the numbers settle
Wake-up alerts on posts you had written off
Every read kept, filed by week
The Archive screen in the Colecta web appThe Archive screen in the Colecta web app
Live · reels

Now it watches the footage too.

Everything else in Colecta reads your numbers. The analyser reads the file as well — second by second — and hands both back on one timeline: what the footage does, how the reel did, and what to try next.

Every finding carries a timestamp, so the note and the moment are the same thing.
The score breaks into its five parts, and the parts are where the work is.
Read a draft before it goes out, or a post after — the file is the file.

It shows average watch time, never a drop-off point, and it will never claim a finding caused a number. It reads the file and names the second.

See how the reel analyser works ↗
0:00
Workingat 0:00

Consistent energy throughout

The energetic voice tone is maintained across the full 42 seconds, which matches the pace of the visual demonstration and keeps the tutorial moving.

HookBody

Above the bar, things worth keeping. Below it, things worth fixing — bigger means more serious.

Last thirty mornings

Quiet days are the point

Four reads, twenty-six quiet. Anything that found news for you every single morning would be inventing it.

4

mornings with news

26

left alone

Day 4Post today — Tuesday evening is your slot. Lead with a price.
Day 11Verdict — Porto is your second-best Reel ever on saves.
Day 19Something woke up — a June post picked up 340 saves overnight.
Day 27Account — your biggest follower day since April, 204 net.

It never invents a number. Every claim names the metric and the window it came from.

Your own data outranks general advice. When the two disagree, your account wins, and it says so.

iPhone and Android

Also on your phone.

The read arrives as one push notification in the morning — or nothing at all, on the days nothing cleared the bar. Tap it and the answer is already there.

One notification a morning at most, and none on the quiet days.
Same account, same memory — answer on your phone, pick it up on the web.
Ask out loud, or tap a starter question when you have not got one.
Download on theApp StoreGET IT ONGoogle Play
The Colecta app showing today's readThe Colecta app showing today's read

See what your last posts are really doing

Twelve posts, one verdict, one fix. Nothing to connect, nothing to cancel, and no card.

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Colecta.ai

The manager you can’t afford to hire. Reads your Instagram, remembers it, and tells you the truth about it.

Read-only. Never posts for you.

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